Companies, large and small are using
Xurmo to improve decision making and
create long-term impact. But across all
industries, decision makers face the kind of
problems that machine learning excels at
solving. Problems like churn, fraud and
The Client also wished to create new products that could take advantage of the social media revolution but were restricted by the inherent limitations of their existing data warehouse setup.
The Xurmo Platform allowed customer data whether it came from Facebook, Twitter, CSV or RDBMS to be loaded via scheduled Connectors that easily handled large & incremental amounts of data. The Fabric DB could store the data without any schema setup irrespective of origin or structure of the data. The processing logic was quickly created on Xurmo's workflow module to incorporate insights from various social media sources. Xurmo's Advanced Analytic modules enabled the Client to create better Member Matching models that related member information from social sites to their loyalty programs, that lasted longer and which could take user feedback to become better.
Deeper insights into customers lead to more personalized offers and in turn a 20% increase in offer conversion